At the heart of every successful marketer’s campaign, content plays a central role. It’s the message that connects you with your audience. Great content helps you stand out from the crowd, and if you are not standing out from the crowd, your message is doomed to obscurity, becoming nothing more than clutter and cyberspace noise. When done right, brand contentContinue reading “HOW TO PRODUCE CONTENT WITH LITTLE TO NO BUDGET”
Category Archives: Content
HOW TO MEASURE CONTENT ROI
As a content creator, it’s one of the most asked, and often hardest, questions to answer – How do you measure your content’s return on investment (ROI)? There are many ways ROI can be measured, although content marketing is often a tough sell. While it does require time, resource, budget, and a buy-in from the C-Suite,Continue reading “HOW TO MEASURE CONTENT ROI”
FOUR CONTENT PILLARS TO POSITION YOUR BRAND
When it comes to content – it’s all about the story. But there is a difference between good content, and great content. Savvy audiences demand great content every time. They’re time poor, they have incredibly high expectations, and they expect their questions to be answered the first time, every time, and there is certainly noContinue reading “FOUR CONTENT PILLARS TO POSITION YOUR BRAND”
9 REASONS YOU NEED CONTENT
The internet is crowded, noisy and cluttered. So how do you cut through and stand out from the crowd? Content is key if you want to be a successful brand marketer. A brand without content only isolates their intended audience, pushing them to the competition. Consumers buy into you, before they buy from you, soContinue reading “9 REASONS YOU NEED CONTENT”
ALL ABOUT CONTENT MARKETING 